What constitutes achievement?

Is it a conference room full of busy people diligently taking notes? Working past 7 pm? Checking the box, crossing another line item off the list? It certainly can be, but only if executed with the right intentions. If you don't keep the end goal in mind, the rest is just... activity.

We found ourselves wondering with every celebratory potluck, victory bell, and high-five... what did we really achieve?

And then we had a thought, "What if we are mistaking all of this activity for achievement?"

We've been celebrating the completion of a project, not the successfulness of it. We checked the box, we billed the hours, we sent the invoice... and then we decided to do something better.

WE ARE APOGEE 9; a collaborative dream team of creative professionals with passion for marketing done right. We're driven by the impact, not the invoice. Our greatest achievement is to blow your mind, knock your socks off, and watch your business thrive with the tools we've created for you. Everyone can be good, but we want to make you great. We ask the hard questions, and we invite you to ask yourself, "Am I mistaking activity for achievement?"

 

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What constitutes achievement?

Is it a conference room full of busy people diligently taking notes? Working past 7 pm? Checking the box, crossing another line item off the list? It certainly can be, but only if executed with the right intentions. If you don't keep the end goal in mind, the rest is just... activity.

We found ourselves wondering with every celebratory potluck, victory bell, and high-five... what did we really achieve?

And then we had a thought, "What if we are mistaking all of this activity for achievement?"

We've been celebrating the completion of a project, not the successfulness of it. We checked the box, we billed the hours, we sent the invoice... and then we decided to do something better.

WE ARE APOGEE 9; a collaborative dream team of creative professionals with passion for marketing done right. We're driven by the impact, not the invoice. Our greatest achievement is to blow your mind, knock your socks off, and watch your business thrive with the tools we've created for you. Everyone can be good, but we want to make you great. We ask the hard questions, and we invite you to ask yourself, "Am I mistaking activity for achievement?"