It would be so easy if the answer was simply “When I feel like it,” which is to say when I’m inspired. But the inspiration may not always be there when you manage a social media account for a company or organization.
Instead, the job of social media is to create posts that will engage, entertain, and/or influence your audience.
When you have a post that meets the above criteria–that’s when you should be posting.
Here are three steps to achieving this with your own post schedule:
- Create/review your plan and calendar and identify the known opportunities (planned events, etc.) for posts (and appropriate channels–Facebook, Twitter, Snapchat, Tik Tok, Instagram, Pinterest).
- Think of each post as a story and ask the five W’s: Who,” “What,” “When,” “Where,” and “Why.” That will help you narrow your focus and…
- Get creative. Treat those known opportunities like an advertising campaign with a strong creative foundation (remembering that your audience’s attention span isn’t getting any longer).
For those impromptu posts outside your plan, just refer back to the earlier point in this article and ask yourself does it “engage, entertain and/or influence” and you’ll know when you should be posting.
If you’d like help establishing your brand voice and coming up with a social media plan that connects with your audience, contact us to start a conversation. You can get in touch with us here.
Have fun building your social strategy!
– Your A9 Team